Company Culture

一、Vision of Xinjieke

The world of vision is wonderful because of Xinjieke!

Xinjieke’s values: integrity, innovation, unity, hard work and win-win

Xinjieke’s Mission: Focus on the challenges and needs of customer concerns, provide the most perfect projection equipment and services, and continuously create the highest value for customers.

Talent concept: The enterprise is based on technology, and technology is based on people. People-oriented is the root of sustainable development of the enterprise.

Brand concept: strive to make Xinjieke brand the first brand in the projection industry.

Service concept: fine number, patience, thoughtfulness and customer satisfaction.

Quality concept: quality is the foundation of our foundation, continuous improvement and perfection


二、Xinjieke’s orientation

Brand orientation: the first brand of home theater level screen / high-end series of screen customization experts Enterprise positioning: based on the screen ODM / OEM service first-class production manufacturers.

Product orientation: home theater screen, digital theater screen, oversized project screen customization, giant screen theater system, 3D theater system.



三、Xinjieke’s strategy

the customer-centric strategy

The Serving customers is the only reason for the existence of Xinjieke; customer demand is the driving force of Xinjieke's development.

The Good quality, good service, low operation cost, priority to meet customer demand, enhance customer competitiveness and profitability.

The Continuous management change, realize efficient process operation, and ensure end-to-end quality delivery.

Develop together with friends, both as competitors and partners, to create a good living space together and share the benefits of the value chain.


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